#Trump #interest #persuasion #advertising #contrast #hypnosis #opticalillusion #genuine
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We’re rarely interested in new topics… because they don’t have existing emotional hooks in our brains. By learning more about a topic, we create our own interest.
Being primed by an image or idea influences the emotions towards the information that follows.
When you’re trying to get others to like you, when you’re “being nice,” you are not your genuine self. People respect (and like) those that are genuine. (You can still be kind and compassionate, of course.)
A summary of one of my favorite books, Thinking Fast and Slow by Daniel Kahneman. Our brains have two modes of thought, the emotional and instantaneous System 1 (the subconscience), and the critical System 2 (the conscience).
In this excerpt from a larger interview, Chomsky discusses how our attention is being manipulated by the media at the expense of other facts and activities.
Joe Rogan Experience: Elon Musk (video or audio)
Elon Musk, CEO of Tesla Motors, is a controversial and attention-grabbing public figure with a very unique thought process. (Starts after 6 minutes of ads.)
“[After] viewing a face with a beaming smile, faces with a neutral expression appear sad, while viewing a sad face causes a neutral face to appear happy.” Our brain thrives on the contrast.
Much of persuasion involves tapping into someone’s emotions. “[Engagement] and persuasion really are uncorrelated. Just because something is higher in one dimension really doesn’t mean that it’s higher in the other.”
Our conscience, thinking brains have a hard time creating or understanding “randomness” in a situation. “[People] are unable to switch off their automatic response mechanism even when motivated by money or placed under time constraints,” but when under hypnosis, randomization is far more possible.
One of Scott’s best, covering many various persuasion and thought processes. I plan to write this up in the near future to cover what I furthered my understanding in this Periscope video.
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