Persuasion Articles of the Week

Photo "IMG_2810_1" by Allie, Flickr, CC-By-2.0
Photo “IMG_2810_1” by Allie, Flickr, CC-By-2.0

#behavior #relative #bodylanguage #logic #authority #style #advantage

“Everything is Relative” — Lessons on Decision Making from Dan Ariely’s “Predictably Irrational”

Ariely’s 2008 book “Predictibly Irrational” continues to guide people in the Persuasive Design and Marketing fields. Learn here a few examples on how people make irrational (not based on logic) decisions.


The Body Language Mistakes You Don’t Realize You’re Making at Work, According to Experts

How you present yourself carries huge implications on how others perceive you. Sounds obvious, I know. (Nice use of authority in that headline.)


When car salespeople claim to go speak to a manager during negotiations with a customer, do they really always go speak to a manager?

Getting people to agree to a sale before finalizing the details is incredibly powerful. The customer wants to remain consistent to the position he or she has publicly stated.


What is Masculine Style?

Thoughts on giving men an “unfair advantage” by the way they dress and present themselves.


Behaviors drive Attitudes

People are more open to changing their attitudes about any topic once they see the positive outcomes of a new behavior. Getting people to start that behavior gives a sense of ownership that they’ll want to continue.