Average is “in the middle.” The further you stray from your average, the greater the pull back towards that average.
The book Nudge is now ten years old, and its impact can be found everywhere. In Japan they’re reducing suicides with some well-placed lights, and that’s just a part of it.
Advertisements play to our insecurities.
The headline is a bit misleading. It’s not that offering money is a better motivator. Instead, money already given, but threatened to be taken away, is the better motivator. People will fight harder to not lose what they already have. Loss aversion and prospect theory at play!
Changing the available options can improve the appeal of other options. Remember, every choice is made within the context of a comparison.
Disagreeing with someone will cause them to justify their actions. When we agree with someone, everyone puts down their defenses and can have a more reasonable conversation. At this point you can pace and lead people towards more logical positions, for them to draw their own conclusions.
Go out there and conquer the world.
Most things aren’t difficult, it’s the transition to starting that’s difficult. Get started.