Persuasion Articles of the Week

"Brain" by wyinoue, Flickr, CC-By-2.0
“Brain” by wyinoue, Flickr, CC-By-2.0

#brainwaves #focus #magic #nudge #finances #fakefood #misdirection #bias

Focus and Misdirection! Five Rules of Magic (and How They Can Improve Your Persuasion Game)

Directing energy and focus are methods of persuasion, as is treating people with respect.


‘Looks good enough to eat’

Fake food from Japan. Because we first enjoy food with our eyes.


A bias too far

Apparently, people like you and I shouldn’t be studying biases because we’re not rational enough to understand their complexities. (Actually it says these concepts are often simplified and incomplete in the general public).


Misconceptions about Nudges (PDF)

Ten years after Nudge was published (PRL review here) author Cass Sunstein follows up with some clarifying information.


These 7 Common Speaking Habits Undercut Your Credibility

Speak clearly my friend.


The 6 Ways of Influence

Cialdini’s six factors of influence and how they’re used against you in the financial world.


Successful Leaders Use This 1 Brain Trick to Master Persuasion

Pacing people gets them onto the same wavelength as you — in the literal, brainwave sense.