Persuasion Articles of the Week

Image "our bench days" by phlubdr, Flickr, CC-By-2.0
Image “our bench days” by phlubdr, Flickr, CC-By-2.0

#identity #power #podcast #science #behavior #illusions #marketing #nlp #hypnosis

Persuasion Play 001: Stephen R Moore from

PRL’s podcast with Stephen R. Moore is now up on SoundCloud.


Ten Things I Learned from “The Appearance of Power”

Tanner Guzy’s book on masculine identity and clothing will change your world for the better.


In and Of Itself with Derek DelGauido

A few weeks ago I attended Derek’s show in NYC. Derek’s stage performance explores the concepts of identity through his personal storytelling and some incredible stage illusions. I’ll forever be scratching my head over this.


There’s No Such Thing As ‘Sound Science’

Sewing doubt on existing science is one way to undermine it’s credibility. It’s also a way to expand the understanding of science. Doubt is a double-edged sword.


How To Read Financial News

News is generally backward-looking. Learning about humanity from many different angles can help you to understand why people act the way they do, which can improve your investing.


Bud Light’s ‘Dilly Dilly’ Commercial is Ingenious

This is the first I’ve seen of the commercial. It’s a great marketing move that reframes Bud Light as the peoples’ beer, in contrast to a snobby microbrew.


Scientists Have Found a Way to Hypnotise People Into Experiencing Synesthesia

Crossing signals from one sense to another is not common. Hypnosis can improve the chances of your brain misunderstanding what it experiences. As Milton Erickson would note, all of us are often in a state of hypnosis during our normal day, and we all misunderstand the reality around us.


NLP Hypnosis, Fix Your Unconscious Mind to Master Everything

Free NLP Hypnosis course at! I’ve signed up but not had time to start the course. Neurolingustic Programming (NLP) has detractors that say the science has been debunked. I’m not so sure they understand the power of inputs to the human brain, are you?