Persuasion Articles of the Week

My personal notes on Prospect Theory
My personal notes on Prospect Theory

#win #loss #prospecttheory #evolution

From an evolutionary perspective, does it make any sense to be nice?

Animals of the same species will fight for resources without killing the other. What’s the benefit?

Risk and Reward… What You Better Know About Your Self

Prospect Theory (discussed in my favorite read of 2017) tells us that we suffer from losses far more than we enjoy rewards. Where do you fall on the risk vs reward spectrum?

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