Persuasion Articles of the Week

Photo "Changing a Tire" by Don O'Brien, Flick, CC-By-2.0
Dads, am I right? Photo “Changing a Tire” by Don O’Brien, Flick, CC-By-2.0

#dadvoice #election #influence #copywriting #bots

Hi persuader! I recorded my first Podcast last week, with Stephen R. Moore. Mr. Moore trains sales staff to build better relationships with their buyers. I thought it was an incredibly interesting conversation and I look forward to sharing it with you.

I’ll be sure to let you know when it’s available!

When to Use ‘Dad Voice’

We all know the dad voice means business. It can get make things happen and it shouldn’t be abused. As you know, if you’re looking to reduce tension and unneeded emotions in your kids, listening and empathy may be a better approach.


Votes in 18 nations ‘hacked’ in last year

The US wasn’t the only target of international influence in elections, and the US has certainly tried to influence other nations over the decades. We now live with global information, however, where non-state actors can have an impact as well.


How to Crank Out a Fascinating Idea in 60 Seconds or Less

Hit some emotional buttons with these tips for copy ideas.


It’s 10 A.M. Do You Know How Many Bots Have Influenced You Today?

Lots o bots, from sources you might never expect.