Persuasion Articles of the Week

Image by daniel.stark, Flickr, CC-By-2.0
Image by daniel.stark, Flickr, CC-By-2.0

#bias #leadership #visual #socialmedia #dopamine #perfection

Never Expect Perfection

Our persuasiveness is far more effective when we’re vague and willing to let the other people follow our ideas. If we expect them to carry out our task exactly, however, we’re setting ourselves up for failure.


Sean Parker unloads on Facebook “exploiting” human psychology

Social Media is addictive. The tech companies know it and have designed their products to hook your consumer brain. Do yourself a favor: be a creator of beauty, not a consumer of ugly.


Why we pretend to know things, explained by a cognitive scientist

We tend to follow the thought processes of those around us, for one. Scott Adams recently echoed this same sentiment when he said that Social Media is our ‘new brain.‘ What Scott means is, we’re more influenced by the inputs to our brain than we might imagine. Rarely do we put deep original thought into our opinions or decisions (even if we don’t want to agree with that).


A couple’s before-and-after photos expose the reality behind their ‘perfect’ travel pictures on Instagram

Visual persuasion tweaks the truth. Does that make it less real?


To Sound Like a Leader, Think About What You Say, and How and When You Say It

Know your audience, know your material, provide solutions…


Psychology’s power tools

Reframing our situation can have a huge impact on our happiness and understanding of the world.