Persuasion Articles of the Week


"Old Computer" by Marlo Mckenzie, Flickr, CC-By-2.0
“Old Computer” by Marlo Mckenzie, Flickr, CC-By-2.0

#brand #marketing #AI #silence #branding #trump #memories

Lessons On Branding From A Company That Has No Brand

This online grocer only sells its own ‘generic’ items, trying to avoid the higher costs associated with the marketing of bigger brands.

To Truly Fake Intelligence, Chatbots Need To Be Able To Change Your Mind

Can Artificial Intelligence be persuasive?

Everybody lies: how Google search reveals our darkest secrets

Everyone wants to appear better than they are. Prestige and Belonging are two reasons. The article wraps up with a discussion of how to change peoples’ minds with curiosity, not with a lecture. Full book available here.

You’re probably terrible at spotting faked photos

Because humans rely so much on our visual cues, faked images lead us to trust things we maybe shouldn’t trust. Here’s a test.

Trump Seems Much Better at Branding Opponents Than Marketing Policies

From the creative “Crooked Hillary” to his recent over-reliance on the word “Disaster.” Here’s an older article on his technique.

The subtle power of uncomfortable silences

Let others fill the quiet void while they’re giving into your requests…

Your brain doesn’t contain memories. Your brain IS memories.

Thoughts and Memories rewire our brain. Best to think good thoughts.