Persuasion Articles of the Week

Mind the Gap by Adam B, Flickr, CC-By-2.0
Mind the Gap by Adam B, Flickr, CC-By-2.0

#dopamine #frenchgirl #placebo #peptalk #gtd

The weird power of the placebo effect, explained

Brains! Regression to the Mean! Confirmation Bias! Visuals! Empathy! There are lots of parts that build the placebo effect.

How to Sell a Billion-Dollar Myth Like a French Girl

The power of marketing, the thrill of the sensual, French beauty secrets, and people wanting to fill a perceived gap.

The Science of Pep Talks

Give directions on what’s needed to be done, be empathetic about the challenge ahead, and make the task meaningful.

This Is How You Get Stuff Done

Using dopamine to reward ourselves, we can build better habits.

The U.S. Military Believes People Have a Sixth Sense

How much untapped potential do we have?