Persuasion Articles of the Week

"Boy watches TV for the first time from an appliance store window 1948"
“Boy watches TV for the first time from an appliance store window 1948”

John Oliver Takes On the Trump Era

Rolling Stone interviews comedian John Oliver, who discusses Trump’s ability to distract and persuade with emotions.

 

Ending Your Emails With This 1 Word Vastly Improves the Response Rate

To save you some time, the answer is variations on “Thanks.”

 

That ‘Free’ App isn’t Free

Marketers and apps help you feel accomplished, giving your brain a hit of dopamine while they’re busy limiting your choices and programming your behavior. Here’s an example: The watch that tells boring people when it’s time to shut up.

 

Which Dystopian Novel Got It Right: Orwell’s ‘1984’ or Huxley’s ‘Brave New World’?

The NYTimes discusses parallels between these sci-fi novels and today’s world.

 

Amazon’s Friction-Killing Tactics To Make Products More Seamless

Using psychology to drive consumer behavior.

 

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