The division of people to In-groups and Out-groups can cause irrational fear. Identity is evolutionary and it’s instinctual, and it can be used against us.
Fitness-focused, but the underlying appeal to an emotional connection is universal: “You need to connect your fitness goals to the things in life you secretly desire but dare not speak out loud.”
Presenting information in a visual format, such as a chart, is far more persuasive than trying to convince someone with words alone.
Starting with Apple Computer’s 1984 ad, the SuperBowl has been a moneysuck of advertising. Here are some influential ads that have created a cultural impact.
Keeping the brain visually distracted helps people remain calm when under surgery or other stressful events.