How the Human Brain Decides What Is Important
What you focus on becomes important. Outcomes influence how you perceive that focused item, even if they’re not related. This is a huge message in Cialdini’s 2016 book Pre-Suasion.
Testing the methods of neuroscience on computer chips
We know the inputs and outcomes of data on a computer chip. Neuroscience tries to understand the brain’s own inputs and outcomes. Using neuroscience techniques on a computer chip starts to show the limitations of those techniques.