Persuasion Articles of the Week

Photo "14" by Randy McRoberts, Flickr, CC-By-2.0
Photo “14” by Randy McRoberts, Flickr, CC-By-2.0

#illusion #dunkirk #font #thinking #reframe

The sound illusion that makes Dunkirk so intense

Our brains are easily fooled. Composer Hans Zimmer uses this Shepard Tone trick to increase your intense feelings during his orchestral scores.

London is using optical illusions to make cars slow down

Our brains react to illusions as if they were real. This example from London, England puts illusions to use for our benefit.

The Best Fonts to Use on a Resume

Using a font that reads easily increases the persuasiveness of the message presented. Daniel Kahneman would be proud.

How to Reply When Clients Say You’re Too Expensive

“…and that’s why we’re the best.” Reframe it as a benefit.

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