#illusion #dunkirk #font #thinking #reframe
Our brains are easily fooled. Composer Hans Zimmer uses this Shepard Tone trick to increase your intense feelings during his orchestral scores.
Our brains react to illusions as if they were real. This example from London, England puts illusions to use for our benefit.
Using a font that reads easily increases the persuasiveness of the message presented. Daniel Kahneman would be proud.
“…and that’s why we’re the best.” Reframe it as a benefit.