Persuasion Articles of the Week

Image "/approve" by hobvias sudoneighm, Flickr, CC-By-2.0
Image “/approve” by hobvias sudoneighm, Flickr, CC-By-2.0

Aristotle was wrong and so are we: there are far more than five senses

Limiting ourselves to five independent senses shades our experience in relationship to reality — if reality even exists. Our sense of balance, for example, influences our sense of sight.


Why Is Something Funny, And Why Should We Care?

Understanding humor teaches us to understand how people think or how they react without thinking.


Reward, salience, and attentional networks are activated by religious experience in devout Mormons

Our brain releases dopamine as a reward to feel good about an experience. This helps form habits. It also begins to explain why some people are religious — their brain rewards those behaviours.