1:51pm
Saint Paul
Hey.
Today I wanted to highlight the idea of “frame control.”
A “frame” is the conversation you’re in, and the information present in that frame.
Frame control is used in both personal relationships and in marketing.
Continue reading “Controlling the Frame”What’s the value of your relationship with your readers?
In episode 14 of the Persuasion Play Podcast, copywriter John Brandt discusses the value of this relationship—and how it’s helped him pull in $10k, $12k, even $19k per month.
John is a direct response email copywriter working in the health and supplement niche, as well as Copy Chief at The Podcast Factory.
And in this interview, you’ll learn why informative emails build great relationships with your readers—even if they’re not buyers… yet.
He’ll reveal the shortcut to improve your persuasive copywriting—without writing more or reading additional books.
And you’ll hear about John’s “secret VIP funnel” that has brought in additional $92k in under three months!
That’s not all.
Listen to Episode 14 of the Persuasion Play Podcast to discover:
Continue reading “Building Reader Relationships with John Brandt (Persuasion Play Podcast #14)”10:29pm
Saint Paul
Hey I just logged onto my computer to work on bullets for my recent podcast recording with copywriter John Brandt.
And in my inbox sat an email… from myself… with the subject line, “Online Ads that Work.”
Continue reading “That was one weird trick (the “Online Ads that Work” post)”10:49am
Saint Paul
“Throw it high so I have to jump!” were his last words.
I threw my 8 year old son the baseball, over his head, like he wanted.
He stretched out his glove… jumped for the ball…
And the ball bounced off his glove… and into his face.
Continue reading “I broke my son’s nose. (He was asking for it!)”2:40pm
Saint Paul, Minnesota
A few weeks ago my son got a crazy idea:
Let’s fix the garage door opener!
It hasn’t worked in years. But he found a video online with 15 fixes for your garage door opener, and he made me watch it.
And I agreed, yeah maybe one of those things could be a problem…
Continue reading “You can do it, too.”12:08pm
Saint Paul
Forecast says it’s going to be 113° this weekend.
We had discussed going to the Minnesota State Fair. Too hot for that crowd.
Or maybe we’d visit family on a lake in the woods. Too far to drive.
So right now, we’re looking at an empty, long weekend before the school year starts.
Meanwhile, I’m getting the podcast clips from Dennis Demori, John Bejakovic, Matt Rizvi and others pulled together to help YOU find copywriting clients.
Continue reading “Too hot to move? Listen to podcasts.”2:09pm
Saint Paul
Howdy *|FNAME|*,
I’ve been thinking about my podcast and the copywriting guests I’ve hosted.
Ben Settle. Drayton Bird. Dennis Demori. Matt Rizvi. Jim Claire. John Bejakovic.
If you’ve been on the list for a few years, you may have heard these interviews.
Now, one question I often ask on the podcast is,
“Where do YOU find clients?”
Because there seems to be a lot of competition to find clients willing to hire self-employed copywriters.
Continue reading “Where to find copy clients?”11:59am
Saint Paul
“There’s nothing here!”
I was invited to follow a Gold Jewelry company on LinkedIn.
So I went to the website to see what they offered.
But it was pretty empty.
So—like marketers do—I signed up for their email list to see their welcome sequence.
That was two hours ago. I haven’t received a welcome email from them yet.
But—unknown to them—I did get a great gift.
Continue reading “How to find Shopify stores that need your help”9:23am
Saint Paul
Ahh.
I’m recharged after a family trip to Montreal.
We visited friends, saw the city, climbed a ropes course (Voiles en Voiles), and ate our share of gravy-soaked Poutine.
Now I’m back to it and realized there are 99 days until Black Friday.
Do you have your offers dialed in?
If not? No worry.
I’ve got 15 ways you can structure your Black Friday deals.
Continue reading “99 Problems and Black Friday is One”8:32am
Saint Paul
“I have something for you.”
The waitress took the lotto ticket from my hand.
“What’s this for?”
Continue reading ““I have something for you.””