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What can Poochie the Dog teach us about Persuasion?

Have you watched The Simpsons cartoon?

In Season 8 of The Simpsons, the Itchy and Scratchy Show decides they need a new character. There’s a meeting of the animators. The boss asks them to come up with a name for the new dog character.

“The rest of you writers start thinking up a name for this funky dog; I dunno, something along the line of say… Poochie, only more proactive,” he says before slamming the door.

“So, Poochie OK with everybody?” is the result of the meeting.

Great episode and this scene shows us how influence from authority can limit our creative thinking.

via GIPHY

If a boss or somebody of higher authority than you presents a solution to a problem, your subconscious will shut down. You’ll see that authoritative idea as the winner. You won’t reach a state of flow.

I call this the Poochie EffectContinue reading “What can Poochie the Dog teach us about Persuasion?”

The IRS called me yesterday. I may not return for 3 years.

Last night I was picking up some adult beverages when my phone lit up. Incoming call from what Google’s Caller ID displayed as US Internal Revenue Services, from Oakland CA. Wary but curious, I picked up.

Immediately, the man knew my name and address. Score one for believably. “Paul White” gave me a case number and started to explain why he was calling: the IRS was doing an audit of all Americans to crack down on fraud, and I had under-reported income from 2010-2011 tax year by $1000 per month. I owed $850 in back taxes for that $12k, said the man.

I don't want to go to jail! "MM00014750x" from Florida Keys Public Library, Flicker CC-By-2.0
I don’t want to go to jail!
“MM00014750x” from Florida Keys Public Library, Flicker CC-By-2.0

I was uncomfortable and disbelieving. But it was also a heart-racing scenario if this were true. Al Capone went down like this. Was I next? Continue reading “The IRS called me yesterday. I may not return for 3 years.”

FREE Giveaway for my first Executive Summary

Thank you to my visitors and subscribers. I am very excited for the response I’ve received.  I love it, you all are great.

I’ve heard from some of my subscribers that they’d prefer a video summary of the PRL books, with slides to help reinforce the message and main points.  If you agree, please email me or let me know in the comments!

Free Giveaway to PRL Subscribers!

"My Life in Advertising" by Claude C. Hopkins
“My Life in Advertising” by Claude C. Hopkins

Continue reading “FREE Giveaway for my first Executive Summary”