Who can afford the “best”?

1:37pm Tuesday, April 2
Saint Paul

Hey *|FNAME|*,

There’s a shrinking middle class in the United States.

From 1971 to 2021—a span of 50 years—the middle class has dropped from roughly 61% of the population to roughly 50% of the population.

The lowest income group, meanwhile, expanded from 25% to 29%.

And the highest?

High-earners also expanded, from 14% to 21% of the US population.

So, while there is still a decent-sized middle class, it is trending downward.

Now, I’ve sold—via sales copy—at all levels. Here are my experiences:

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This mis-titled doc is full of GOLD

2:16pm Friday, March 29
Saint Paul

I just finished watching a YouTube video about a vintage Soviet camera lens. (The Helios 40, if you’re curious.)

That was after a handful of other videos on camera lenses.

Which was after reading an article on the baseball and the invention of the curveball.

Which was after a client meeting.

And then I added all these things to a running Google Doc mis-titled, “Things I’ve Read,” right above an article on the great teacup pig scam of 2016.

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RIP to a massive marketing influence

9:53am Thursday, March 28
Saint Paul, Minnesota

Not sure if you heard the news…

Daniel Kahneman, behavioral psychologist and winner of the 2002 Nobel Prize in Economics, passed away yesterday at age 90.

Daniel Kahneman wrote the book, “Thinking, Fast and Slow,” about how human brains have two systems for thinking:

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Feedback can be a Landmine

8:51am
Saint Paul, Minn

My son Sam has been taking piano lessons for two years.

And at this point, he’s just OK.

He doesn’t hardly practice, which is evident—and embarrassing—when we go to his lesson.

And when we can get him to practice, he’ll ask after each song or scale,

“Was that good?”

There is no right answer.

Generally, no it wasn’t good. He isn’t counting his beats, so the rhythm is wrong.

But if we point it out, we’re playing with fire.

He’ll break down in anger. Throw books. Slam the piano keys.

So, should you give feedback when someone asks for it?

What if they become angry or defensive when you give them the feedback they asked for?

Here’s my take.

Most people don’t really want feedback.

They don’t want to draw attention to their failures.

Instead, they generally want praise and confirmation of their efforts or opinion.

So to avoid an argument with this person, you have a few options.

You can start with honest praise and appreciation for her efforts, and then ask (confirm) if she is open to a suggestion to improve one aspect or another of her efforts.

Or you can start with criticizing your own self and your own mistakes, in a story perhaps, in a way that highlights your feedback and suggestions without directly pointing to that person’s mistakes. Then, either let him draw his own conclusion, or you can make it more obvious by saying how this story relates to his situation.

One more option is to refuse to give feedback. Point to previous examples of this person asking for feedback and how she reacted when you gave it. Then, maybe, the other person is aware of their behavior and willing to hear what you have to say.

Feedback is key to improvement and growth. But if the recipient isn’t really open to it, you’ll just strain your relationships.

Last week I gave a (pre-recorded) presentation at the Agorapulse Social Pulse Summit: Retail Edition, an online marketing conference.

(And at the end, I asked for feedback—because I genuinely want it!)

I presented on Eugene Schwartz’ Five Levels of Customer Awareness and Five Levels of Market Sophistication, and how to use that info to grow your social media account.

The session is titled, “Grow or Sell: Targeting The Right Audience On Social Media.”

And if you’re a marketer, it may have some useful information for you.

Register here to watch this session for free as my guest (before they pull it down):

https://social.agorapulse.com/summit/retail-edition?utm_campaign=en-social-summit-re-q12024&utm_source=JeffreyThomas&utm_medium=influencer

Have a blessed day.

Why do some people get all the good ideas?

9:59am
Saint Paul

Last week I finished the Walter Isaacson biography, Elon Musk.

I’ll write up some of the interesting facts I found, and send them your way soon.

But one thing that stands out is how involved Elon is in every decision and activity at his companies.

The man is busy.

And he doesn’t trust many people to handle their own jobs without his input. He just has too many new ideas to test and try, and he likes taking risks.

Where does he get all his ideas?

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Calculated marketing lessons from The Beatles & Taylor Swift

8:43am
Thursday, Jan 4.

The “new” Beatles song, Now and Then, “feels calculating and cold, like the tech mimicking a late Beatle,” writes The Ringer.

The new release is an older song that never made the cut until Paul McCartney used AI to recreate the late John Lennon’s voice.

The Ringer article goes on to say,

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