*|FNAME|*, when I first started my current full-time job…
(not this copywriting gig I’m crushing on the side…)
I was frustrated by a co-worker’s “Google Chat” methods.
instead of sending a complete thought,
Saint Paul, Minnesota
This weekend I took my two kids to the library. I was previously unaware, but there was early voting available for Tuesday’s November election.
“Are you here to vote today?” asked the voting attendant. Continue reading “Why I didn’t vote for my city’s most pressing issue: Trash Collection”
I was browsing my bookshelf the other night, looking for something to start.
(I have more unfinished books than I have fully-read books. Not every book is worth finishing, I’ve learned… though many I plan to return to… I think…)
Now, I noticed my slightly neglected Dan Kennedy section. Dan is a prolific and accomplished copywriter and businessman who has recently fallen ill.
I pulled down my worn copy of The Ultimate Sales Letter and Continue reading “7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”“
I broke a rule and read some email this morning.
(usually I try to skip the email, otherwise I get pulled into a rabbit hole)
I immediately opened a letter from PRL Podcast guest Matt Rizvi.
And what I read… was some sad news. Continue reading “Operating at the Next Level”
People love to think humans are persuaded by facts, that we’re rational beings, willing to weight the information in front of us, and even if we don’t like the outcome, we’re willing to change our minds in the face of truth.
This pretty much never happens. Emotions… our tribe’s position… and what we want to believe… are far more important to us than boring old facts. Continue reading “The NYTimes changes their narrative”
Andrew Carnegie was a business tycoon in the late 1800s… and the richest
man in America.
During an ‘afternoon interview’ —one that stretched into three days— journalist Napoleon Hill asked Carnegie,
What makes for a successful life?
With a twinkle in his eye, Carnegie invited Hill to research that exact question— Continue reading “5 Things to Learn in “Outwitting the Devil” by Napoleon Hill”
I have to confess, I’ve cheated a bit. Continue reading “Point out the Simple Next Steps ☜”
The late Jim Camp, one of the worlds “most feared negotiators,” was a big fan of the word No.
No, Camp reasoned, allowed people to hold on to the status quo. No didn’t require action, No didn’t force someone to do something they weren’t prepared to do.
Yesterday we discussed the importance of your tone of voice, specifically how being monotone works against your ability to hold someone’s attention.
If your voice has no texture, basically, there’s nothing to hook your listeners’ ears.
But… I mentioned that maybe you want to be boring and monotone, on occasion.
What might that occasion be? Continue reading “Is it useful to bore your audience?”