Why do some people get all the good ideas?

9:59am
Saint Paul

Last week I finished the Walter Isaacson biography, Elon Musk.

I’ll write up some of the interesting facts I found, and send them your way soon.

But one thing that stands out is how involved Elon is in every decision and activity at his companies.

The man is busy.

And he doesn’t trust many people to handle their own jobs without his input. He just has too many new ideas to test and try, and he likes taking risks.

Where does he get all his ideas?

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Calculated marketing lessons from The Beatles & Taylor Swift

8:43am
Thursday, Jan 4.

The “new” Beatles song, Now and Then, “feels calculating and cold, like the tech mimicking a late Beatle,” writes The Ringer.

The new release is an older song that never made the cut until Paul McCartney used AI to recreate the late John Lennon’s voice.

The Ringer article goes on to say,

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Building Reader Relationships with John Brandt (Persuasion Play Podcast #14)

What’s the value of your relationship with your readers?

In episode 14 of the Persuasion Play Podcast, copywriter John Brandt discusses the value of this relationship—and how it’s helped him pull in $10k, $12k, even $19k per month.

John is a direct response email copywriter working in the health and supplement niche, as well as Copy Chief at The Podcast Factory.

John Brandt shares his lessons on copywriting in Episode 14 of the Persuasion Play Podcast—including a shortcut to improve your own copy without writing more… or reading more books about copy!


And in this interview, you’ll learn why informative emails build great relationships with your readers—even if they’re not buyers… yet.

He’ll reveal the shortcut to improve your persuasive copywriting—without writing more or reading additional books.

And you’ll hear about John’s “secret VIP funnel” that has brought in additional $92k in under three months!

That’s not all.

Listen to Episode 14 of the Persuasion Play Podcast to discover:

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Too hot to move? Listen to podcasts.

12:08pm
Saint Paul

Forecast says it’s going to be 113° this weekend.

We had discussed going to the Minnesota State Fair. Too hot for that crowd.

Or maybe we’d visit family on a lake in the woods. Too far to drive.

So right now, we’re looking at an empty, long weekend before the school year starts.

Meanwhile, I’m getting the podcast clips from Dennis Demori, John Bejakovic, Matt Rizvi and others pulled together to help YOU find copywriting clients.

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Where to find copy clients?

2:09pm
Saint Paul

Howdy *|FNAME|*,

I’ve been thinking about my podcast and the copywriting guests I’ve hosted.

Ben Settle. Drayton Bird. Dennis Demori. Matt Rizvi. Jim Claire. John Bejakovic.

If you’ve been on the list for a few years, you may have heard these interviews.

Now, one question I often ask on the podcast is,

“Where do YOU find clients?”

Because there seems to be a lot of competition to find clients willing to hire self-employed copywriters.

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