L e t    i t    b r e a t h e . . .

Inner-Space.

Saint Paul

Image "Newspapers B&W (3)" by Jon S, Flickr, CC-By-2.0
Image “Newspapers B&W (3)” by Jon S, Flickr, CC-By-2.0

*|FNAME|*, when I first started my current full-time job…

(not this copywriting gig I’m crushing on the side…)

I was frustrated by a co-worker’s “Google Chat” methods.

You see,

instead of sending a complete thought,

Continue reading “L e t    i t    b r e a t h e . . .”

Why I didn’t vote for my city’s most pressing issue: Trash Collection

11:15pm Sunday

Saint Paul, Minnesota

 

Hey there,

This weekend I took my two kids to the library. I was previously unaware, but there was early voting available for Tuesday’s November election.

Photo "CL Society 218: Crossing arms" by Francisco Osorio, Flickr, CC-By-2.0
Voting, like most decisions, is more about emotions than about facts on an unknown future. Photo “CL Society 218: Crossing arms” by
Francisco Osorio, Flickr, CC-By-2.0

“Are you here to vote today?” asked the voting attendant. Continue reading “Why I didn’t vote for my city’s most pressing issue: Trash Collection”

7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”

10:20pm

Saint Paul

I was browsing my bookshelf the other night, looking for something to start.

(I have more unfinished books than I have fully-read books. Not every book is worth finishing, I’ve learned… though many I plan to return to… I think…)

Now, I noticed my slightly neglected Dan Kennedy section. Dan is a prolific and accomplished copywriter and businessman who has recently fallen ill.

I pulled down my worn copy of The Ultimate Sales Letter and Continue reading “7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”

Operating at the Next Level

No B.S. — this guy has been huge.

6:14am
Saint Paul

I broke a rule and read some email this morning.

(usually I try to skip the email, otherwise I get pulled into a rabbit hole)

I immediately opened a letter from PRL Podcast guest Matt Rizvi.

And what I read… was some sad news. Continue reading “Operating at the Next Level”

The NYTimes changes their narrative

Narratives aren’t fact.

6:21
Saint Paul

People love to think humans are persuaded by facts, that we’re rational beings, willing to weight the information in front of us, and even if we don’t like the outcome, we’re willing to change our minds in the face of truth.

Do you blindly weigh the facts available? Photo "Nighttime Jutice" by Rob Kroetz, Flickr, CC-By-2.0
Do you blindly weigh the facts available? Photo “Nighttime Jutice” by Rob Kroetz, Flickr, CC-By-2.0

 

This pretty much never happens. Emotions… our tribe’s position… and what we want to believe… are far more important to us than boring old facts. Continue reading “The NYTimes changes their narrative”

5 Things to Learn in “Outwitting the Devil” by Napoleon Hill

Andrew Carnegie was a business tycoon in the late 1800s… and the richest

Image "Newspapers B&W (3)" by Jon S, Flickr, CC-By-2.0
Journalist Napoleon Hill asked Andrew Carnegie, “What makes for a successful life?” Image “Newspapers B&W (3)” by Jon S, Flickr, CC-By-2.0

man in America.

During an ‘afternoon interview’ —one that stretched into three days— journalist Napoleon Hill asked Carnegie,

What makes for a successful life?

With a twinkle in his eye, Carnegie invited Hill to research that exact question— Continue reading “5 Things to Learn in “Outwitting the Devil” by Napoleon Hill”

Mirror, mirror, on the wall…

This weekend, many of my experiences seemed to revolve around the ideas of mirrors, mimicry, and imitation. It felt like a convergence of the universe onto this topic, something I like to call…

The Universe is Talking to Me

Mirrors were oce considered supernatural and taboo… Image "Touch" by Katie Tegtmeyer, Flickr, CC-By-2.0
Mirrors were oce considered supernatural and taboo… Image “Touch” by Katie Tegtmeyer, Flickr, CC-By-2.0

Continue reading “Mirror, mirror, on the wall…”

Just Say No

The late Jim Camp, one of the worlds “most feared negotiators,” was a big fan of the word No.

Camp even wrote a few books around this idea, No and Start with No.

Photo "CL Society 218: Crossing arms" by Francisco Osorio, Flickr, CC-By-2.0
“I said No and I mean No!” Photo “CL Society 218: Crossing arms” by
Francisco Osorio, Flickr, CC-By-2.0

No, Camp reasoned, allowed people to hold on to the status quo. No didn’t require action, No didn’t force someone to do something they weren’t prepared to do.

Continue reading “Just Say No”

Is it useful to bore your audience?

730am

Saint Paul

 

Hey there!

Yesterday we discussed the importance of your tone of voice, specifically how being monotone works against your ability to hold someone’s attention.

If your voice has no texture, basically, there’s nothing to hook your listeners’ ears.

"Brain" by wyinoue, Flickr, CC-By-2.0
Can we tap directly into someone’s brain? “Brain” by wyinoue, Flickr, CC-By-2.0

But… I mentioned that maybe you want to be boring and monotone, on occasion.

What might that occasion be? Continue reading “Is it useful to bore your audience?”