Persuasion Articles of the Week

Stories captivate our imagination and help to pass along important lessons and information.
What changes can you make —what demons can you slay— to increase your effectiveness and drive?

#thinking #memory #pornography #marketing #peak-end-rule #confirmation-bias

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Persuasion Articles of the Week

Photo "001102" by my new favorite photographer Alexey Gaponov, Flickr, CC-By-2.0
What you focus on assumes increased importance: Focusing Illusion. Photo “001102” by my new favorite photographer
Alexey Gaponov, Flickr, CC-By-2.0

#desire #focusingillusion #reactance #enemy #choices #marketing #indoctrination #sales #motivation #socialproof #authority #Ikea #blame #mimeticconflict #status #confirmationbias

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Rules of Three

The first two set the expectation…

Think fast!

A lawyer, a priest, and a dentist walk into a bar…

Maybe you’ve heard this one before?

The brain has this thing with events that come in 3’s.

 

Photo “Three” by Julien Belli, Flickr, CC-By-2.0

For example, we think bad luck comes in threes.

We’re relieved when that third thing finally happens… and it wasn’t all so bad after all.

This is one Rule of Three.

There are more tho…

Here’s a few. Continue reading “Rules of Three”

Marketing Adventures with Drayton Bird
(Persuasion Play Podcast 008)

Today on the Persuasion Play Podcast, episode 008…

I welcome a very special guest, Mr. Drayton Bird!

draytonbird-bw

Drayton Bird is an old-school direct marketer and advertiser. He worked along side fellow greats such as Eugene Schwartz and David Ogilvy, who famously claimed that… Continue reading “Marketing Adventures with Drayton Bird (Persuasion Play Podcast 008)”

Persuasion Articles of the Week

Full Moon, 2018-03-02, from my Nikon D5100 and a 240mm zoom lens. Image CC-By-2.0 Jeffrey G Thomas
Full Moon, 2018-03-02, from my Nikon D5100 and a 240mm zoom lens. Image CC-By-2.0 Jeffrey G Thomas

Happy Friday the 13th!

#charm #bodylanguage #motivation #mantra #alphawaves #reading #brain #advice #pacing #mental #visualization

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Program your Brain

7:10am

Saint Paul

 

It’s snowing here in Saint Paul.

I used to hate the snow, hate the winter.

And I made sure everyone knew of my misery.

See, I’m kinda always cold.

And while I’m not exactly Mr. Universe, I get plenty of comments that I should add some fat to my bones.

Poor advise from an old joke.

My kids pulling one another in this Winter Wonderland!
My kids pulling one another in this Winter Wonderland!

What I did instead was change my mindset. Continue reading “Program your Brain”

L e t    i t    b r e a t h e . . .

Inner-Space.

Saint Paul

Image "Newspapers B&W (3)" by Jon S, Flickr, CC-By-2.0
Image “Newspapers B&W (3)” by Jon S, Flickr, CC-By-2.0

*|FNAME|*, when I first started my current full-time job…

(not this copywriting gig I’m crushing on the side…)

I was frustrated by a co-worker’s “Google Chat” methods.

You see,

instead of sending a complete thought,

Continue reading “L e t    i t    b r e a t h e . . .”