Can you measure Deep Thoughts?


Saint Paul


Oy, what’s the good word?

I’m getting a late start today, and –I know– I missed emailing you on Saturday. No excuses.

On Saturday night we watched the film, Crazy Rich Asians. It was much better than most rom-coms out there. Going into it, the most I knew was about a single scene where some fancy watch was flown around the world for the filming.

Watches. What can I say, Google Now knows what I like.

(Actually it’s pretty bad — I get too many stories about Super Hero shows and movies! I can’t tell GNow often enough that I’m not interested in whatever super hero film of the week)

Anyway, during the Crazy Rich Asians movie, of course my kids wake up and call out for water and all that. While my lovely lady was helping them, I took the opportunity to record a video for you.

Continue reading “Can you measure Deep Thoughts?”

Orwell himself never envisioned a future so bright!

Saint Paul, MN

*|FNAME|*, I don’t want to be too alarmist here, but your phone has the potential to melt your brain.

If you’re holding it in just the right any-which-way, the visual stimulation can

overwhelm your understanding of reality!

You see, your phone’s visual power hijacks your prefrontal cortex and amygdala. That 200,000 year-old-brain doesn’t stand a chance!

It’s hard to look away when there is more information to be read or watched; more altered photos of a perfect life you’d like to lead; more outrageous headlines to glance at.

(A new study this week says that people who read Facebook news previews —not the full article— believe they’re more informed than they actually are. That doesn’t mean those articles are accurate of reality of course…)

When you’re poking at your phone, your sense of time changes. Minutes or even hours go missing from your day — precious time from your bank of life. And once that… time is gone…

*|FNAME|*, you’ll never get back!

Your understanding of the world changes. You begin to see the hostilities of the semi-anonymous people on the other end of so many interactions. You wonder if everyone is so hostile, and you begin to keep to yourself in a crowded area. Why converse with the people around you if you can stare at your phone?

Stories and news feeds are customized to your interest; echos of your opinion are reflected back at you, re-enforcing your beliefs because, hey, everyone seems to feel this same way!

And the people that feel otherwise…
are wrong!
must be stopped!
don’t have a heart!
don’t believe in science!

Do you know who Alex Jones is?

He’s a right-leaning Texan with his own rant-filled “news show.”

On the show, Jones connects conspiracy dots across time and space from many different sources, painting an

alternate understanding of reality.

It’s all quite entertaining to watch, and his sources are all out there for you to find. I can’t say that he’s correct, but I can’t say that he’s not ever correct either.

But if you were to follow one side of the media, *|FNAME|*, you’re told that Jones is dangerous, or that he doesn’t believe that horrific school shootings happen.

Now, Jones has spoken out to say otherwise, to clarify his position in light of different evidence. He made an appearance on the Joe Rogan Podcast last week and his stance on horrific school shootings was one of the first things they discussed.

But for the media to cover that story (or make any corrections to their narrative) would give Jones credibility—

something the media cannot allow!

So the media keeps pushing their profit-driven agenda to divide people,
You willingly stare at the headlines on your phone,
Your brain is fed stories which override critical thought and creativity,

And everyone pays for this very privilege.

Orwell envisioned a future where we’re all being watched by devices that can’t turn off; where the powerful devise a storyline about current events and the people follow along.

Orwell never considered a future where we willingly refuse to turn off our devices, where we willingly carry tracking mechanisms in our pockets, where we willingly fight among ourselves and keep people divided.

And… it’s more profitable than Orwell ever imagined.


PS. I try to reread Orwell’s 1984 every few years, and it’s been a while. I picked it up recently and it’s incredibly sad how much of current reality it seems to reflect. Check it out if you’re not familiar with the story or if it’s been a while. Find it here on Amazon, and I’m sure your local library has a copy.

If you’re interested to learn more about the divisiveness in the media, check out the movie Hoaxed. It’s all about the profit motive in media and how easy a narrative can be pushed. If you’re resisting this idea, the movie is all the more important.

Additionally, this Sunday, right-leaning political maverick Candace Owens has a conversation with the left-leaning leader of Black Lives Matter New York, Hawk Newsome. They’re looking for common ground; I can’t wait. Watch the trailer here

Good luck out there, *|FNAME|*.

Picking between two great options…


Saint Paul


Good day, how’s it bangin?

My coffee’s cooling —just the way I like it— and I’ve spent too much time this morning on “news” instead of working on my Change State book. Ah well, time to connect with you.

Exciting news IMHO:

Recently my wife and I booked a vacation to Puerto Rico at the end of March! We’re pumped for some time in the sun… and a short break from our lovely kids ; )

What to do during those few days? Continue reading “Picking between two great options…”

This German restaurant advert could be so much… besser


Saint Paul, MN


Yesterday I mentioned that burger joint’s weaksauce newspaper ad. It could be so much better.

Well it’s pretty early, *|FNAME|*, but I had it on the brain all last night. I thought I’d write some more about the advert.

Continue reading “This German restaurant advert could be so much… besser

The Failure of Science

Saint Paul, MN

Reader, this weekend I met with a PRL subscriber to discuss marketing emails that I am writing for his business.

Yep, my first paid copywriting gig!

We bounced around with other conversation topics as well, including my wife’s newfound interest in Reiki energy healing.

<cue eye-roll>

My friends asked what I thought of Energy Healing, a topic that’s looked down upon by science and society as being unconfirmed.

My answer? Continue reading “The Failure of Science”

Persuasion Play Podcast 005:
Mindset with Ed Latimore

Today’s episode of the Persuasion Play Podcast features Author, a former professional Heavyweight Boxer, and Master of Mindset Ed Latimore.

Listen as Ed discusses his career in boxing, his methods to grow his Twitter influence to over 65,000 followers, his methods to maintain a positive mindset, and so much more.

  • Learn Ed’s perspective on learning new information (and how you can apply it to your own learning) (1:50)
  • Ed’s experience with travel and the false expectation US Americans have when traveling (5:38)
  • How Ed started in Professional Boxing in Pittsburgh and what it taught him about his own personal development (9:25)
  • Ed’s path through the US National Guard and his plan to earn more money by choosing his college degree based on his interests and job prospects (14:45)
  • How you can take a healthier perspective when you compare yourself against others (18:15)
  • The reason Ed believes simple problems are presented as complex (20:35)
  • Ed’s conversation with himself which motivated him to write books and launch his personal improvement forward (25:15)
  • The optimal age to teach children the importance of mindset and hard work — and when they’ll have another chance to catch up (30:45)
  • Two ways people waste a lot of time instead of improving themselves (33:46)
  • Ed’s personality type results on the Myers-Briggs test (37:00)
  • Two ways Ed recommends you can build self-control (39:40)
  • How physical training helps you develop your mental discipline (44:20)
  • Ed’s secret to maintain a positive mindset (47:30)
  • What Ed knows about growing his Twitter following (Ed shares the secrets that you don’t know) (52:10)
  • How Ed keeps himself healthy (ways most people you know probably ignore! Is this you?) (58:20)
  • What happens when you stop caring what other people think (and how to repel people that take advantage of you) (59:25)
  • What Ed knows about Second Order and Third Order Thinking, and how failing to think ahead can help your opposition and derail your desires (1:02:57)
  • Ed’s plans for his future and how he maintains recurring revenue while his future plays out (1:07:19)

Find Ed Latimore on his personal site at

his Twitter page at

Ed’s first book “Not Caring What Other People Think Is a Superpower” on Amazon at

and Ed’s newest book about growing his Twitter influence, “Engagement is the New Cocaine” found at

For more exclusive interviews and information about Persuasion, Motivation, and Influence, check out

Enjoy the Persuasion Play Podcast episode 005 featuring Ed Latimore: