Just Give Away all the Library Books!

I just finished reading the Saint Paul newspaper.

It seems our mayor wants to do away with library fines.

New fines, old fines, all of the fines… out the door.

Here we are, a society that can’t accept enough responsibility to iron a shirt…

and now we’re removing one of the few driving forces that encourage people to return books on time?

I think it’s… ridiculous, pandering, expensive… and… after thinking it over…

possibly a great idea! Continue reading “Just Give Away all the Library Books!”

10 Things I Learned from “The Obstacle is the Way” by Ryan Holiday

Much of what we think of as “persuasion” is really “motivation.”

The secret to “motivating people” is to find what already motivates them, and to tap into that. Because you’re not likely to change someone’s mind, and…

people aren’t going to work against their own happiness.

"The Obstacle is the Way" by Ryan Holiday
“The Obstacle is the Way” by Ryan Holiday

A great way to tap into existing motivations is to frame your argument in a way that encompasses the interests of each group. Continue reading “10 Things I Learned from “The Obstacle is the Way” by Ryan Holiday”

Persuasion Articles of the Week

Photo "IMG_2810_1" by Allie, Flickr, CC-By-2.0
Photo “IMG_2810_1” by Allie, Flickr, CC-By-2.0

#Trump #interest #persuasion #advertising #contrast #hypnosis #opticalillusion #genuine

Big List Today! Including a Free UDemy Course on Hypnosis and a chance for your free ebook, The Easy Way to Start a Conversation

Continue reading “Persuasion Articles of the Week”

Interesting Developments

A few days ago I asked my email list if they had any side projects going on, any hobbies to direct their creative energies, any businesses they were trying to build.

Photo "001102" by my new favorite photographer Alexey Gaponov, Flickr, CC-By-2.0
Photo “001102” by my new favorite photographer
Alexey Gaponov, Flickr, CC-By-2.0

I heard back from a few of my most excellent subscribers (thanks!) sharing some cool side projects. Photography and drop-shipping are among of the responses that I share an interest in.

One reader, William, wrote in, and he and I had a little conversation… William mentioned that he had an interest in side projects… but was having a hard time finding something interesting enough to spend his valuable time. Continue reading “Interesting Developments”

4 Ways to Combat Reactance

Last week we discussed Reactance.

Reactance is people’s natural resistance to your suggestions. People prefer the known, they don’t want to change the status quo. If you suggest a change…

“What makes you so smart!?”

As people of influence, how do we combat people’s natural resistance to being told what to do?

This past weekend I attended a kid’s birthday party with my 5 year old daughter.

The party is at a gymnastics gym in the suburbs. Short and sweet and cake and we’re outta there. The staff takes care of everything, pretty good setup with minimal fuss for the parents.

"Friends :-)" by @BK, Flickr, CC-By-2.0
“Friends :-)” by @BK, Flickr, CC-By-2.0

Continue reading “4 Ways to Combat Reactance”

Why People Say NO to Your Good Ideas

People are a suspicious lot, aren’t they?

If you offer to carry someone’s groceries through a parking lot, they’d refuse.

Offer to exchange money with someone, your $20 for their $10 in a clear win for the other person… they’d refuse.

Photo "CL Society 218: Crossing arms" by Francisco Osorio, Flickr, CC-By-2.0
Photo “CL Society 218: Crossing arms” by
Francisco Osorio, Flickr, CC-By-2.0

Both situations are unusual, out-of-the-ordinary.

Humans like what’s known, what’s comfortable. Anything different from the status quo is…

suspicious! Continue reading “Why People Say NO to Your Good Ideas”